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Case Study: How Dentsu is pushing advertisers to embrace brand integrity

After 2020, brands got serious about brand safety, taking steps to ensure media placements weren’t appearing alongside harmful content. At Digiday’s Media Buying Summit, Dentsu’s Brand Safety team talks about what it’ll take to create industry wide media buying standards. The post Case Study: How Dentsu is pushing advertisers to embrace brand integrity appeared first…

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Case Study: How Dentsu is pushing advertisers to embrace brand integrity

After 2020, brands got serious about brand safety, taking steps to ensure media placements weren’t appearing alongside harmful content. At Digiday’s Media Buying Summit, Dentsu’s Brand Safety team talks about what it’ll take to create industry wide media buying standards.
The post Case Study: How Dentsu is pushing advertisers to embrace brand integrity appeared first on Digiday…
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