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What an inspiring digital fashion week looks like



“So many of the experiences at digital fashion weeks have felt very flat, both in the content itself and the way in which it was viewed,” says Matthew Drinkwater, head of London’s Fashion Innovation Agency, which helped produce The Fabric of Reality. “Creating in virtual reality allowed us to pull the audience through the screen, into an entirely new era of experience and utterly dispel the myth that digital shows can never match the excitement and emotion of a physical one.”

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