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The importance of free-to-play titles is one reason why some in-game advertising experts are skeptical about the tech giants’ ability to succeed in their chosen business....
Microsoft Advertising VP Rob Wilk explains how it plans to burnish its $10bn ad business The post How Microsoft plans to storm adland: ‘Attribution, CTV, in-game...
Confessions of a PR agency founder on agency 'jumpers' and tense client-agency relationships. The post ‘A lot of these brands need a reality check’: Confessions of...
This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year's annual...
Grubhub’s offer of free lunch to anyone in the New York City metro area today led to sheer chaos. Many were unable to access the promotional...
The wait is over. Next month, Sony will release three new PlayStation 5 console covers. As you may recall, the company announced at the end of...
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